Top 28 AI Marketing Tools to Grow Your Business in 2024

You may not have enough customer service reps or resources to assist every customer quickly. These bots use machine learning algorithms to analyze customer behavior and buying patterns, allowing you to personalize your tactics and stay connected to your buyers. Hopefully, it translates to sales units and future prosperity for Team Asobi.

AI tools may not give you an ADDY-winning campaign idea the first time or even the fifth time. Together with its prompter (that’s you), it can serve as a creative springboard to move through mediocre ideas to find an epic one. According to McKinsey & Co., 90% of commercial leaders believe their organizations should use generative AI often, yet only 20% do. While individual teams are testing AI in small ways, most teams aren’t comfortable enough with the technology yet to use it for higher thinking or strategy. HP created a bot for Messenger that enables users to print photos, documents, and files from Facebook or Messenger to any connected HP printer.

If you want great results from your chatbot marketing campaigns, you should combine them with other channels and live chat. And don’t underestimate the human touch—aid your representatives instead of replacing them. Using these familiar channels also makes your brand more accessible to audiences who will never reach out via email or phone. Meet your audience where they are and use a chatbot to carry out your marketing strategy at scale. The instant gratification of @-mentions, DMs and chatbots has influenced the trajectory of social messaging and customer care.

Keep up with emerging trends in customer service and learn from top industry experts. Master Tidio with in-depth guides and uncover real-world success stories in our case studies. Discover the blueprint for exceptional customer experiences and unlock new pathways for business success. Handle conversations, manage tickets, and resolve issues quickly to improve your CSAT. And for the first time, they encourage scalable, one-on-one conversations between brands and consumers.

The fintech company also conducted hashtag and mention analysis to find brand ambassadors. María Camila Segura Matiz, the head of strategic communications at the company, said that this approach helped the brand find many ambassadors that it wasn’t even aware of. Another success story comes from Global66, a fintech brand that converted 18% of its negative reviews to positive feedback with Brand24’s social listening features. “The playing field is poised to become a lot more competitive, and businesses that don’t deploy AI and data to help them innovate in everything they do will be at a disadvantage.” Discover how this Shopify store used Tidio to offer better service, recover carts, and boost sales. Chatting with a bot should be like talking to a human that knows everything.

• The company uses a chatbot on Messenger to make sure that customers never go unanswered even if it’s outside working hours.
• Data gathered from chatbot conversations can be used to improve the customer experience, plus inform product descriptions, development and personalization.
• Marketers need to plan their targets, write the copy, edit, then distribute it at just the right time to create maximum impact.

However, if you want to solve complex customer queries, such as a postal and delivery services across regions, a virtual assistant can do the job better. If your business doesn’t use marketing bots in 2024, you must change this. Automation tools help brands optimize workflows, leverage in-depth customer analysis, fill data gaps, and nurture qualified leads.

Removing those extra steps on the customer’s end reduces friction in their journey. The chatbot is a catalyst that speeds up the step from browse to buy. Since bots provide almost all of the necessary details about a service or product, they can hyper-personalize the chat experience. As such, there is a lot of untapped potential in the technology itself. It’s imperative that marketing bots not only function from a marketing standpoint but also undergo thorough functional testing to ensure that every feature works flawlessly. Here we’re not just going to tell you about the benefits of marketing chatbots.

We’re going to tell you exactly how to put chatbots to work in your business. These are all possible because of the Big Data that these brands pipe into their bots. You can dip your toe in the water by anticipating the most common questions of your customers and doing your best to fill in your bot with details. Simple things like hours of operations, daily deals, etc. can make for a delightful experience.

This business gives customers a variety of options to choose from on their Messenger bot. Their chatbot for marketing will answer customers’ questions, show the product catalog or notify the lead when items go on sale. London-based fashion company River Island uses chatbots to help streamline their customer service.

ChatKwik

Plus, the cart abandonment rate also went down by 10%, and the conversion rate for people who engaged with the brand through live chat increased to over 50%. As a result, Eye-OO generated €100k in revenue and a 25% increase in sales. The company’s customer service waiting time also went down by 86%, with Tidio’s Flows handling 82% of all inquiries.

The flood of AI tools entering the market is more than a little mind-boggling. Research by McKinsey & Co. found that companies who invest in AI are seeing a revenue boost of 3-15% and a sales ROI boost of 10-20%. Drive more sales and conversions on Instagram, WhatsApp, and Messenger using automation. The example Mark Zuckerberg lauded in his keynote was the ability to send flowers from Flowers without actually having to call the number. A user, Danny Sullivan, subsequently tried it by sending flowers to Zuckerberg himself and documented the five-minute process here. If you have phone numbers for customers and pre-existing permission to reach out to them, you can find them on Facebook Messenger via customer matching.

Your team members can share documents with each other and apply status labels to ensure the right assets pass the review and approval processes. Since the tool finds hashtags in more than 20 languages, you can localize your global marketing strategies. Tidio integrates with popular tools like Shopify, Zendesk, WordPress, HubSpot, and others. Since Flows support a drag-and-drop interface, you don’t need to have any coding experience. Flows help improve conversion rates by 27% and have an overall helpfulness rate of 88%.

This convenience improves customer satisfaction and optimizes your booking system’s efficiency. Join us as we dive into the world of chatbots and discover how they can transform your marketing strategy in 2024. Marketing chatbots are becoming more advanced and chatbot marketing is used more widely. Their use will keep growing in the future, and they’ll be more visible in different industries for marketing purposes. But chatbots will not replace traditional marketing, rather, they will be an addition to it.

How People Find Bots in Facebook Messenger

Here’s how you can effectively employ chatbots in various marketing activities, using examples from successful implementations, including those facilitated by platforms like ChatBot. Let’s look at what to avoid, so you don’t fall into any traps with your marketing automation chatbot. These are some inspirations for your chatbot digital Chat GPT marketing. Since you know the basics, let’s check out some of the best chatbot marketing examples on the market. You can also share news and updates of your company to keep your customer base informed about your latest products and services. For brands and consumers alike, we have a chance to redeem communication and commerce.

Grammarly is one of the best free marketing tools for any business. This powerful AI content marketing platform allows businesses to double check their written copy to make sure it’s polished and professional. DeepBrain AI Studios is a leading AI video creation platform that offers a seamless experience in converting text to video. With its intuitive tool, even beginners can easily create high-quality videos without the need for actors, filming teams, or expensive equipment.

If you’ve thought through the above three questions and think you’ve got a good foundation for a Facebook Messenger bot then dive in. And as a newly open platform, Facebook Messenger needs thoughtful and strategic companies to shape it. For all of the above, if you haven’t developed a bot, the result will be a standard Messenger-based conversation. You can embed these buttons, provided by Facebook, into your website to enable anyone who clicks them to start a Messenger conversation with your company. You can foun additiona information about ai customer service and artificial intelligence and NLP. Anytime a company as forward-looking as Facebook opens up a platform as heavily adopted as Messenger it should raise eyebrows. And as marketers, we have an exciting opportunity to help shape it.

If standing out among the 100,000 other bots on the platform wasn’t difficult enough, we can assume Messenger will only feature bots that don’t detract people from the platform. Bots provide a scalable way to interact one-on-one with buyers. And unlike the self-serving marketing of the past, bots provide a service.

It assists in automating FAQs as well as qualifying leads before they are directed to a live sales agent if they are ready to purchase. Optimove is a customer data platform with AI-based marketing functions. It helps collect data from different platforms to provide a unified view of all the information in one dashboard.

These calendars enable the creation of content and scheduling tailored to each client’s unique requirements. When you create content with Jasper, you can rest assured that the tool does not train third-party AI models with your information. Other data privacy features in the tool include GDPR compliance, SOC2 compliance, and PCI compliance. The tool’s integration marketplace includes tools like Google Docs, Google Sheets, Make, Zapier, SurferSEO, and more to make your AI content creation experience even more seamless. You don’t have to gather all these hashtag ideas in your Notes app. Flick has a dedicated mobile app to store all your Collections.

I’ve pre-ordered the physical edition and limited edition controller, so I’m definitely supporting. New research into how marketers are using AI and key insights into the future of marketing with AI. The email came complete with emojis and a discount code suggestion but appeared to be missing a call to action — a big oversight in the email marketing realm. We tested it to see how it handles marketing campaign requests, giving it the same ecommerce campaign prompt. ChatGPT is likely the most well-known AI tool, with more than 100 million users.

Without it, it would be hard for companies to sell their products or convince consumers to make a purchase. Marketers need to plan their targets, write the copy, edit, then distribute it at just the right time to create maximum impact. Jasper might be an AI-assisted tool, but it’s not generic since it allows you to use your own brand tone to create content.

One of its standout features is the Brands Database – a vast reservoir that allows for outreach to any brand a creator may want to pitch to. This coupled with the tone of voice customization feature ensures every pitch is genuinely reflective of the creator. Flick also lets you compare your posts so that you can see which content formats and hashtags are performing well. The ticket filtering feature lets you assign different tickets to different team members.

They use conversational AI chatbots built for B2B marketing to offer immediate responses to potential clients and returning customers. As you move forward with your plans, it is important to focus on your goals and create a unique experience for your customers. Understand your audience and evaluate the communication channels when deciding to use chatbots in your strategy. This will help you prioritize chatbots to use and what messaging service you should opt for. The number of people using Meta’s Messenger app is estimated to be 3.1 billion by 2025.

Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention. This automation can significantly lower time constraints while reducing customer service costs, so you can focus on optimizing your strategy. Powered by LLMs and machine learning capabilities, watsonx Assistant understands natural language and provides customers with fast and accurate answers and actions to queries. As we’ve explored, chatbots offer a dynamic and efficient way to enhance your marketing strategy.

There’s a huge difference between a bot answering “yes” or “no” questions and a bot that provides meaningful experiences. In order to make sure that every lead who booked a call was prepared to become a client, she created the following qualification parameters using a chatbot. To show you how this works, we’ll use the example of Cat Howell, who used this process in her agency. Howell’s agency provided Facebook marketing services for events and speakers. It’s the same issue — those potential leads are gone and you have no way of interacting with them again.

The tool collects insights from 25 million online sources in real time. For example, an AI customer sentiment analysis tool scans through thousands of social media posts and reviews to gauge how people feel about your brand. Similarly, an image generation tool creates thumbnails for your videos or product posts.

And how they use Messenger may expand beyond how they use Facebook. Today, usage of messaging apps has actually outpaced that of social networks. This question is often too quickly dismissed by companies that see Facebook as a purely social platform, rather than one for businesses. Even if your audience doesn’t currently use Facebook for business needs, you need to start by determining whether or not the potential for Facebook marketing is there. This set up also helps the company filter inbound requests by solving some patient questions with existing responses first and then surfacing unique queries for live response. Healthtap is an interactive healthcare provider that connects users to advice from medical professionals.

You can use the tool to track users across your website and keep an eye on the pages they’re browsing. Hi-Rez Studios, a gaming platform, used Brevo to keep up with its user base of millions of gamers. The company creates game-specific workflows and personalized campaigns https://chat.openai.com/ on a granular level with Brevo’s features. So, keep these tips and examples in mind whether you’re just starting out or looking to refine your existing chatbot strategies. Stay true to your brand’s voice, be responsive to customer needs, and continually adapt to feedback.

BrighterMonday is an online job search tool that helps jobseekers in Uganda find relevant local employment opportunities. And if you’re interested in building your own bot, watch the video below to see how Sprout can help. You can clone the marketing bot and customize it to your exact needs.

Businesses can analyze or share the information as well as decide marketing strategies with ease. HeyOrca emerges as a distinctive player among AI Marketing tools, catering specifically to the nuanced needs of social media teams and agencies. At its core, HeyOrca facilitates a seamless collaboration and approval process. The tool is useful in a wide range of industries, including but not limited to e-commerce, retail, technology, insurance, real estate, and healthcare. Its solutions include blog writing, copywriting, social media marketing, and search engine optimization (SEO).

To make it worse, they don’t make it clear that they’re a bot in the first place, leaving no option to escalate the matter to a human representative. Vedant Misra, artificial intelligence tech lead at HubSpot, explains how personalization drives repeat users. …and it’ll guide you through the voltage options and place the order. Save time planning and scheduling your ads; provide the rules and let Reveal do all the work. The Dashbot.io chatbot is a conversational bot directory that allows you to discover unique bots you’ve never heard of via Facebook Messenger. A marketer’s job can feel never-ending, especially when you have multiple daily tasks and campaigns to manage independently.

Campaign Assistant by HubSpot

This guide will explore how you can effectively utilize chatbots to enhance your marketing efforts, streamline customer service, and boost engagement. These were some of the main benefits of implementing a chatbot marketing strategy. The most advanced bots are powered by artificial intelligence, helping it to understand complex requests, personalize responses, and improve interactions over time. This technology is still in its infancy, so most bots follow a set of rules programmed by a human via a bot-building platform. It’s as simple as ordering a list of if-then statements and writing canned responses, often without needing to know a line of code. Opesta is a Facebook Messenger program for building your marketing bots.

The bot will show directions to a destination of choice once the user sends a relevant emoji and their location on Messenger. In addition to answering questions, the bot has a built-in social selling component by offering bot-exclusive discount codes if the user asks about them. Instead of just offering the discount in the chat, Brie takes it a step further by automatically redirecting to HelloFresh’s Hero Discount Program page. The page highlights the discount program, along with testimonials and frequently asked questions. Using the bot to push this program is a great example of how brands can track and assess the ROI of these helpful digital assistants. But today, a chatbot builder like Customers.ai opens the gates to any businesses, marketing agency, entrepreneur, or freelancer to use Facebook Messenger marketing bots.

Watsonx Assistant automates repetitive tasks and uses machine learning to resolve customer support issues quickly and efficiently. Sarah decides to add a few accessories to her cart and makes a purchase. This demonstrates how chatbots can be an integral part of a marketing strategy, enhancing the customer experience and driving sales. When set up correctly, a chatbot can create a better customer service experience. These bots can answer repetitive questions like price or the availability of a product or service. If more complicated answers are required, they can be forwarded to a customer service agent.

If you’re using a bot to change an airline reservation, the bot should know if you have an unused credit on your account and whether you typically pick the aisle or window seat. Artificial intelligence will continue to radically shape this front, but a bot should connect with your current systems so a shared contact record can drive personalization. David Nelson, CEO of Motion AI, explains how bots decipher context to deliver solutions in the most efficient way possible. The Slack integration lets you manage all your Koan data without leaving Slack and keep your team updated.

These typically address common queries that customers usually have and guide users to a quick resolution. You can order pizza by simply sharing an emoji, then Domino’s chatbots route those orders and ask additional questions if necessary. While others are built for customer care and marketing-specific brands. People don’t like to be lied to, and that includes being led to believe that a bot is a real person. Essentially, while you’re free to use bots for as many tasks as you want, don’t completely remove humans from the equation.

And it’s not hard to see us ruining bots just as we did with content and email. David Nelson, CEO of Motion AI, reveals how advances in technology and new business models paved the way for bots. Geekbot is a bot that allows you to have effective meetings without everyone being physically present. The Slack integration lets you stay updated quickly on the status of various tasks that different teams handle. Charlie is HR software that streamlines your HR processes by organizing employee data into one convenient location.

The integrations allow you to communicate directly with recruiters and job candidates via Messenger, SMS, and web chat. The Facebook integration lets you turn your static FAQ page into a streamlined conversation via Facebook Messenger. Based on your business’ needs, you can put together actions and workflows that also show off your brand’s personality. Capture anonymous website visitor data, track the customer journey, and turn visitors into revenue.

The market is filled with AI marketing tools that automate tasksanaly, conduct predictive analysis, analyze data, and enhance the customer experience. Here’s our list of AI marketing tools that can help grow your business in 2024 and beyond. Whole Foods Market employs a chatbot to help customers explore its vast collection of recipes. Users can search for recipes based on specific ingredients, meal types, or dietary restrictions. The chatbot enhances the shopping experience by suggesting recipes and then guiding customers to the ingredients needed, which are available in their stores. This drives sales and positions Whole Foods as a helpful and health-conscious brand.

The need for conversational commerce remains high as customers want to interact with brands in a way that feels natural (and efficient). Over 70% of customers expect a conversational care experience when they engage online with brands. To create a successful chatbot marketing strategy, you need to have a well-structured plan. Identify who your audience is, how they interact with your brand and how you are going to measure success. All these will decide your chatbot user experience and conversational workflows.

Raw data alone isn’t easy to interpret and translate into actionable insights. But by enriching your data, you’ll have all the information you need to make strategic marketing decisions. Customer data is always raw, regardless of whether it comes from social media or your web analytics.

This proactive approach to engagement effectively nurtures qualified leads and ensures continuous lead generation, supporting marketing teams even when they are offline. As digital interactions continue to evolve, chatbots are becoming an essential tool for businesses. It’s easier, faster, and cheaper to use a chatbot platform than to develop one in-house. To save yourself some time and trouble, you should use a company that provides artificial intelligence chatbots for marketing. This chatbot for marketing lets customers search for products and their availability. A client can click on one of the options and insert a keyword or a photo to find what they are looking for.

Similar to the email newsletter tip above, with surveys, you first ask people to opt in to hear from you, then you can message them occasionally with a short and simple survey. That being said, that leaves 31% of consumers who might prefer the old-fashioned way — email or social support. This takes the guesswork out of the bot’s replies since it knows exactly what to say to exactly which message it receives.

But, if you’re an ecommerce store selling kids’ toys, then make your chatbot cheery and humorous. Chatbots should represent your business as accurately as possible. Promoting your services and products should be a part of your ongoing marketing campaign. Marketing bots can help with this time-consuming task by recommending products and showing your offer to push the client to the checkout. Even if a potential client is browsing your website at 3 am, a marketing chatbot is there to provide recommendations and help with the orders.

Built to automatically engage with received messages, chatbots can be rule-based or powered by artificial intelligence (AI). Additionally, you can use these bots to pull data on your site visitors. As chatbots talk to users, they can ask survey-like questions about the users’ demographics, locations, interests, and more. Many users will respond voluntarily, providing you with useful data that can enhance your marketing.

• Not only does it offer various use cases, but as it has been around for more than a decade, you can look forward to a wealth of data.
• First, LLaMA 2 organized my campaign into three different ad groups based on product type.
• Powered by LLMs and machine learning capabilities, watsonx Assistant understands natural language and provides customers with fast and accurate answers and actions to queries.
• This technology is not something you can set up, launch, and expect great results.

Spend time making sure that all conversations fully satisfy customer needs by anticipating what your customers will want to know. When the conversation gets several layers deep, it may be time to push that user to a live representative. This will also guide you in determining the user experience and questions your chatbot should ask. For example, an existing customer on Twitter may have different questions than a new customer reaching out to you on Instagram. Given that customers prefer to message companies directly, bot marketing can help resolve customer queries more efficiently while meeting your customers when and where they need you.

With the Wall Street Journal bot, users can get live stock quotes by typing “$” followed by the ticker symbol. They can also get the top headlines delivered to them inside of Messenger. If you’ve created a Page for your business on Facebook, Messenger Links will use your Page’s username to create a short link (m.me/username). When someone clicks that link — regardless of where they are — it will open a conversation with your business in Messenger.

The chatbot provides information on vacation packages, booking details, and more, acting as a 24/7 travel assistant. Roma by Rochi, an ecommerce clothing store, uses a chatbot to enhance the online shopping experience. The bot is set up to field customer inquiries, display the latest product catalog, and alert customers to sales and promotions. One of the most significant advantages of chatbots is their ability to provide round-the-clock service. Whether a customer visits your website at noon or midnight, the chatbot is there to offer assistance, making your brand more accessible and responsive to customer needs.

They use the chatbot to give the customer a quick response and prepare for the next step by asking them to keep the necessary details handy. In this way, they streamline the process for the customer and the customer care agent by reducing the need to repeat information. Adding Quick Replies to your welcome message is just the beginning. By creating a unique auto-response for each reply option, your Twitter chatbot can continue the conversation and guide people to the next steps. Quick Replies are pre-defined replies that a user gets when they enter a message.

Conversations initiated through customer matching will include a final opt-in upon the first Facebook Messenger communication. AI automation agencies are bot marketing leading the charge in innovation and efficiency. It’s better if you jump on the bandwagon right now to reap the rewards of this adoption down the line.